Techbitch, by Lucy Sykes and Jo Piazza

27 May

techbitch

Format: e-ARC, 449 pages

Publisher: Penguin Books Australia

Published: May 27, 2015

ISBN: 9780718181666

Genre: Women’s Fiction, Literature/Fiction (Adult)

Back cover blurb: An outrageously stylish, wickedly funny novel of fashion in the digital age, Techbitch is the story of Imogen Tate, editor in chief of Glossy magazine, who finds her twentysomething former assistant Eve Morton plotting to knock Imogen off her pedestal, take over her job, and reduce the magazine, famous for its lavish 768-page September issue, into an app.

When Imogen returns to work at Glossy after six months away, she can barely recognize her own magazine. Eve, fresh out of Harvard Business School, has fired “the gray hairs,” put the managing editor in a supply closet, stopped using the landlines, and hired a bevy of manicured and questionably attired underlings who text and tweet their way through meetings. Imogen, darling of the fashion world, may have Alexander Wang and Diane von Furstenberg on speed dial, but she can’t tell Facebook from Foursquare and once got her iPhone stuck in Japanese for two days. Under Eve’s reign, Glossy is rapidly becoming a digital sweatshop—hackathons rage all night, girls who sleep get fired, and “fun” means mandatory, company-wide coordinated dances to Beyoncé. Wildly out of her depth, Imogen faces a choice—pack up her Smythson notebooks and quit, or channel her inner geek and take on Eve to save both the magazine and her career. A glittering, uproarious, sharply drawn story filled with thinly veiled fashion personalities, Techbitch is an insider’s look at the ever-changing world of fashion and a fabulous romp for our Internet-addicted age.

My review: I absolutely loved this book from start to finish. Firstly, the subject matter was right up my alley, as an ex-journalist who knows after her time out to raise children that she has been rendered seriously obsolete by new technology. In the book, Imogen is only off work for six months but returns from sick leave to find her fashion magazine has become an app. Although her job remains intact, her every move is usurped by her former assistant, Eve, back from Harvard with big plans and an even bigger ego.

Eve is one of the nastiest characters I have ever read, but I recognised her all the same. The number of times I said “yes!” to myself while reading was ridiculous. I cheered as Imogen came to grips with Twitter and Instagram and met new techie friends who didn’t consider her a dinosaur. The parallel storyline involving the cyber-bullying of Imogen’s daughter was well done, although it wasn’t too hard to figure out well before the end who the culprit was.

I laughed, I gritted my teeth, but mostly I smiled as I read. I highly recommend this book.

***Disclaimer: This e-ARC was provided to me by the publisher via Netgalley in exchange for an honest review. Huge thanks to them. ***

My rating: 5/5

5cupcakes

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Jennifer Keishin Armstrong

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